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MARKETING

 

Description of program:

Students develop skills and knowledge in the major fields of Marketing and Entrepreneurship (starting your own business). Areas of study include retailing, advertising, 1professional sales and marketing, human relations, finance, business and economic principles, business start up, and related academic skills. Students utilize various computer software programs to produce essential business documents. Students have the opportunity to explore e-commerce and business management. Capstone activities include the development of a comprehensive business plan and a professional sales demonstration. Students may become 2members of DECA, a national marketing student organization. DECA provides leadership opportunities and student competitions. Marketing is a one-or two-year program.

 

 

Content Area:

• e-Commerce

• Entrepreneurship

• Management

• Manage & Operate a School Store

• Human Relations

• Principles of Marketing

• Promotion & Advertising

• Sales Techniques

 

Career Opportunities:

• Visual Merchandising

• Restaurant Management

• Retail Management

• Automotive Marketing

• Sports & Entertainment Marketing

• Advertising

• Promotion

• Hotel & Travel

 

Helpful Skills:

• Math

• Communication Skills - Written and Verbal

 

 

 


bis

 

Jim Bowers:

Instructor

BS, MA, Michigan Teacher Certification,
and Vocational Certification.
Phone: 269-968-2271, ext. 251

 

Lisa Fullenkamp:

Instructional Associate, BS
Phone: 269-968-2271, ext. 263

 

 

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CISD  |  Gifford/Schultz Educational Service Center  |  17111 G Drive North, Marshall, MI 49068  |  269-781-5141
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